Ortega initially named the store Zorba after the classic film Zorba the Greekbut after learning there was a bar with the same name two blocks away, they rearranged the letters molded for the sign to "Zara". It is believed the extra "a" came from an additional set of letters that had been made for the company.
The windows are boarded up, the fixtures and fittings are gone, no customers will darken its doors again. This is where the flagship Australian branch of Gap, until days ago, proudly stood. It was the shiny all-singing, all-dancing beachhead for the iconic US retailer. But it was a voyage Down Under that ended in disaster this month.
Embattled luxury goods retailer Oroton, which was saved from the brink of collapse in Decemberannounced it was bringing Gap to Australia in with plans to open up to 15 stores stocked floor to ceiling with stone-washed jeans, pastel coloured T-shirts and hoodies emblazoned with its own name.
The Gap store in Westfield Sydney when its doors were open. News Limited The same store in Sydney this week. Supplied Yet in August, Oroton announced the plug had been pulled. They gave themselves a deadline of this week to close all six stores and let staff go.
Unlike their dreams of bounteous profits, this goal has been met. As late as Sunday, Gap was listed as open on the Westfield Sydney website.
By Monday, all mention had been scrubbed. Clothes, many 70 per cent or more off, were piled high on racks. And if you had need of a rack, well they were for sale too.
As recently as Sunday, Gap was alive and well on the Westfield website. Supplied This week there is now no mention of Gap on the Westfield website.
Supplied Others have been less kind. Injust as Gap was opening stores in Australia, it was shutting in the US.
From the mids on, Gap had lost its way creatively, was expensive in the face of fast fashion rivals and failed to excite a new generation of shoppers, she said. Gap was brought to Australia by handbag retailer Oroton. An unweathered perfect square is all that remains.
Opposite is a vast and busy Uniqlo store. The Japanese retailer, full of jeans and plain T-shirts, has seemingly out-Gapped Gap. Price was one of the problem areas for Gap. Supplied Sign at the Forever 21 store in Sydney. A third of the store is sealed off and Woolworths is looking to move in when the final sun dress and pair of shades are finally sold.
They needed to beef-up their online offer — an area where Gap also lagged. Gap-owned budget retailer Old Navy has been outperforming actual Gap stores. Supplied OLD NAVY In the 13 weeks to Octoberoverall global sales from Gap branded stores saw a 1 per cent rise; modest it may be but the company is celebrating it as a positive sign.
However, a brighter spot for Gap has been its Old Navy branded stores. A less expensive offering, Old Navy still maintains a fashionable edge and saw sales rise 4 per cent.
Oroton also held the Australian rights to Old Navy. Did it bring the wrong Gap-owned brand to Australia? It would have been an even bigger risk to open Old Navy stores rather than Gap, said Ms Kulmar, as the former was not a known name.
But there was one retailer, in a similar vein, which she said could work. While cosmetics and streetwear shoes are causing excitement, pure play fashion is struggling and top heavy with competitors.FREE SHIPPING.
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Jun 04, · MEXICO CITY — Amancio Ortega, owner of trendy clothing store Zara, certainly knows how to turn threads into dollars. The mysterious Spanish tycoon . Close the Loop. In Zara stores, customers can always find new products—but they’re in limited supply.
There is a sense of tantalizing exclusivity, since only a few items are on display even.