He called his company "Diadora" a name suggested by a friend. More likely, it came from the name given by the Greeks of Byzantium to the Dalmatian town of Zadar. Originally called "de ladera" or "from Zadar," it was mistakenly copied and translated from Dalmatian to Latin, becoming, along the way "Diadora.
Team of designers Profile The Diadora story is largely a part of Italian history. Diadora is the only Italian athletic footwear and apparel manufacturers to still make product in Italy - a tradition that began in when the company's founder Marcello Danieli, first began working in the trade as a young boy.
Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots. During the fifties, a reputation for excellence and quality helped the company to grow and become a familiar name throughout the Italian market.
During the economic boom of the sixties, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.
Next, Diadora introduced walking shoes and shortly thereafter, tennis shoes. With the seventies came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry.
Based originally on the renowned Italian artisan techniques, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Vilas, Mulligan, and the legendary Bjorn Borg.
The mid-seventies also marked Diadora's entry into the soccer category, aided by Roberto Bettega, who provided invaluable consulting information. Diadora America is the 3 brand in market share in soccer. Like Diadora, the athletes that wear their shoes are the champions of yesterday, today and tomorrow.
Diadora does not boast a fabricated history, but a story of authenticityPages in category "Sportswear brands" The following pages are in this category, out of approximately total.
This list may not reflect recent changes (learn more). All shoes are made in Italy, with love, and display the Diadora brand mark - so you can feel as good as we do about the superior quality of your footwear. Whatever your favorite color and fit, or budget, Diadora has something for you in this range.
Diadora is an Italian athletic footwear and apparel manufacturer, a tradition that began in when the company's founder, Marcello Danieli, first began working in the trade as a young boy.
He called his company "Diadora" a name suggested by a friend. Fifty years later, Diadora is still an athletic footwear and apparel manufacturer with a rich Italian legacy. Committed to producing product with the highest level of technology, Diadora men’s shoes and Diadora women’s shoes rely on their own CRD center (research and development center) based in Italy.
Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy , a tradition that began in when the company's founder, Marcello Danieli, first began working in the trade as a young boy.
Diadora Diadora Diadora First of all I\'ll start out by telling you what Diadora is if you do not already know. Diadora is one of the best footwear and apparel manufacturers in the world. Diadora is one of the only footwear and apparel manufacturers to start in Italy and still be in Italy.